Digital Marketing

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.

Importance of Digital Marketing

For all the fuzz about Digital Marketing, you might expect it to bring outstanding results for companies, right?

The truth is: it does.

As a strategy, Digital Marketing is known to be one of the most successful. Just look at the numbers polled from companies all around the US:

1.) 82% of consumers look up a product online before buying;
2.) 79% of Americans do at least part of their shopping online;
3.) US Digital Marketing spend will rise to about $332 billion in 2021.
But what are consumers and companies gaining for shifting their relationship to the internet? Understand the kind of results companies can get with Digital Marketing.

1) Search Engine Optimization(SEO)

2) Search Engine Marketing(SEM)

3) Pay Per Click Advertising (PPC)

4) Social Media Marketing(SMM)

5) Content Marketing

6) Email Marketing

Scope of Digital Marketing

Digital marketing is the backbone in any profession/ industry/ organization whether individual or an organization. Promoting or Advertising your brand among the masses across the world; digital marketing is the fastest, influential and reliable mode of targeting the audience. The demand for professionals in digital marketing has shown a tremendous increase and multiple career options are the advantages of opting for a career in digital marketing. The job opportunities in digital marketing are ever-growing and never-ending unlike the other sectors promising ample growth opportunities and is an all-season in demand.

Best 6 Months /6 weeks Industrial Training in Digital Marketing Bihar

The demand for digital marketing has grown up tremendously in the last few years. Almost all the organizations are looking to increase their brand sales volume, services, etc. If you want to make your presence felt in an organization and be a master in the Digital Marketing field choose for The best Industrial training in digital marketing at Nipct will help to enhance your skills and will pave a way in becoming a perfectionist. We provide complete practical know-how about digital marketing and the tools associated with it. So if you want to have a stronghold in the field of digital marketing reach out for the six months/weeks industrial training in Digital Marketing in Bihar as we help you in shaping up your career as digital marketing expert.

Digital Marketing Industrial Training – Course Content


  • Introduction to SEO
  • Internet
  • How Search Engine Works
  • Browser
  • AutoFill Tool
  • Http vs Https
  • what are blogs


  • Page Rank and Alexa Rank
  • SERP ( Search Engine Reslut Page )
  • Search Engine Crawler
  • Domain and Web Hosting
  • Black hat Seo
  • White hat Seo
  • Google algorithm Updates
  • Types of Website
  • Types of Information
  • Spider View
  • Copyscape
  • PingWebsite
  • Importance of domain age.
  • Selection of keyword or keyword analysis
  • Title optimization
  • Meta tag optimization
  • SEO friendly design
  • Content optimization
  • Image Optimization
  • Introduction about link building
  • Introduction about google sandbox
  • Introduction Robots.txt
  • Interoduction Site map
  • Canonical issue
  • Case study


  • Keyword and keyword analysis
  • Keyword opportunity
  • Competitors Website Analysis
  • How to Choose Best Keywords
  • Tools available for Keyword Research
  • Business to business Keyword
  • Content Research
  • Content Guidelines
  • Content Optimization
  • Design & Layout


  • Knowledge about ( SMO Social Media Optimization)
  • Account creation for SMO
  • Promotion by SMO (Image)
  • Promotion by SMO (Video)
  • Online Video- content is king
  • Social sharing, comments and reviews
  • Promoting YouTube Videos
  • URL Shortening Tools
  • URL Builder
  • Promoting a Brand on Google+
  • Using Ads inside Videos


  • The Page Title
  • Meta Descriptions & Meta Keywords
  • Headings
  • Word Tracker
  • H1, H2, H3 Tags
  • Anchor Text optimization
  • HTML/W3C Validation
  • Content Optimization
  • HTML Code Optimization
  • Bold Text
  • Domain Names & Suggestions
  • Canonical Tag
  • Meta Tags
  • Internal Link Building
  • The Sitemap
  • Server and Hosting Check
  • Robots Meta Tag
  • 301 Redirects
  • 404 Error
  • Duplicate content
  • Text
  • Image
  • Video
  • Html
  • Stat Counter
  • Google Analytics
  • Meta tag Generator


  • Types of directory
  • Search engine submission
  • Directory Submission
  • Practice of directory submission
  • Knowledge about Social book marking
  • Social book marking submission
  • Report Verification
  • Practice of Social book marking
  • Practice with Auto fill tool
  • Knowledge about classifieds and article writing
  • Finding free classifieds
  • Classifieds Posting
  • Introduction to article submission
  • Article writing
  • Article Submission
  • Introduction with yahoo answer
  • practical’s with yahoo answer


  • Dynamic Site Optimization
  • SEO For Ecommerce Site
  • Htaccess File
  • Google Panda Updates
  • Google Pengiun Updates


  • Daily traffic generation tools
  • Traffic Analysis
  • Traffic monitoring
  • Traffic Rotation
  • Introduction about link building
  • Introduction about google send box
  • How to submit site maps
  • Knowledge about google ad words
  • Configuring of google AdSense
  • Domain age
  • Meta tag generation
  • Wiki links
  • Web 2.0
  • Business Listing
  • Video Submission
  • PPT Submission
  • PDF Submission


  • Earn With Adsence
  • Earning with infilinks-Kontera
  • Earning Through Affiliate Marketing
  • Earning Through Google
  • HTML SEO Tips
  • FTP
  • Advance SEO Tips
  • Cpanel
  • Live Project URL Based
  • FTP Site UP/Downloading
  • WHM (Web Hosting Manager)


  • An Introduction to PPC
  • Search vs Display Targeting
  • CPC-based, CPA-based & CPM-based accounts
  • PPC Metrics
  • Keyword Match Type
  • Campaign Structuring & Budgeting
  • Seed Keyword Generation
  • Keyword Planner Tool
  • AdCopy Explanation (Text, Image, Rich-Media & Ad Builder)
  • Account Structure & Campaign Set-Up
  • Conversion Tracking Code
  • AdWords Editor Tool
  • Budget, Billing & Reporting
  • Ad Extensions
  • Display Advertising & Remarketing
  • Bidding & Optimization Technique
  • Product Listing Ads
  • My Client Center
  • Invalid Clicks
  • Different Analysis Report
  • Analytics Set-Up, Tracking Code & Correlation
  • Analytics role in PPC
  • Analytics related for Adwords Improvement
  • Google Certification